Noise: Pop psychology reduces intelligence to IQ scores and academic performance. Self-help culture swings between toxic positivity (“everyone’s a genius!”) and learned helplessness. Neither ...

Tension: Marketers genuinely want to respect privacy while still driving growth, yet their own language about privacy ...

Tension: We obsess over headline formulas expecting guaranteed results, yet the patterns that actually drive traffic keep ...

Tension: Marketers keep optimizing for yesterday’s algorithms while platforms have quietly rewritten the rules of visibility ...

Tension: We’re taught that making money requires having money—a belief that keeps people stuck before they start.