YouTube continues to vacuum up digital advertising dollars, mostly at the expense of traditional TV ad budgets, notching its ...

Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...

AppLovin faces escalating challenges from AI disruptions in ad-tech and gaming, overshadowing a recent short report, although ...

From broken remuneration to fragile partnerships, industry voices outline what advertising must urgently fix to protect ...

Novo Nordisk brought in Justin Long and John Hodgman, who had been in the Apple "Get A Mac" ads from 20 years ago, to star in ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

The Brisbane Heat’s 2025–26 Big Bash League season may have ended short of finals, but off the field the club delivered one ...

The report identifies a series of shifts that are set to redefine how India’s media and advertising ecosystem will operate ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers ...

The most striking indicator of this shift is the steady rise in digital’s share of total advertising spends. From just 12 per ...

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

While the ad industry ties itself in knots over AI and efficiency, our columnist argues that agencies continue to ignore a ...