Revenue from YouTube ads and subscriptions exceeded $60 billion in 2025, Alphabet reported during its fourth quarter earnings ...

Alphabet shares sank Thursday after the Google and YouTube parent laid out massive spending plans to support its AI ambitions.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

The company said it now has 325 million paying users across Google One and YouTube Premium, up from 300 million users three months earlier.

Ad status: Ads planned and entering limited testing.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

Google’s parent company, Alphabet, has earned more than $400 billion in annual revenue for the first time. The company announced the milestone as part of its Q4 2025 earnings report released on ...

Profits rose to $34.5 billion last quarter, as the tech giant gained ground with its Gemini system, bolstering its search ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

European regulators have launched a series of investigations into Big Tech in recent years. Here are some of the actions ...

Google has quietly rebranded its "unified pricing rules" to "pricing rules" in Ad Manager. The change allows publishers to set bidder-specific floor prices again. Many publishers are now experimenting ...