Revenue from YouTube ads and subscriptions exceeded $60 billion in 2025, Alphabet reported during its fourth quarter earnings ...

Alphabet shares sank Thursday after the Google and YouTube parent laid out massive spending plans to support its AI ambitions.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

The company said it now has 325 million paying users across Google One and YouTube Premium, up from 300 million users three months earlier.

Ad status: Ads planned and entering limited testing.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

Google’s parent company, Alphabet, has earned more than $400 billion in annual revenue for the first time. The company announced the milestone as part of its Q4 2025 earnings report released on ...

Profits rose to $34.5 billion last quarter, as the tech giant gained ground with its Gemini system, bolstering its search ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...