Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization. Google AI Overviews are reshaping search results, taking ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

It’s not just you—Google Search is getting worse. A new study from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence looked at ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

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Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

I’m not sure when it first occurred to me that there might be a better search engine out there—for me, at least—than Google. I do know that over time, ads have come to commandeer far more of Google’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine optimization (SEO) and paid ads are often managed independently—split across ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...