Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

As the company ramps up sales of its ‘Rise with SAP’ cloud migration/digital transformation offerings, SAP is focused on simplifying interactions with partners. SAP is making significant changes to ...

SAP's annual CX event brings AI-driven customer experience solutions to Las Vegas in October 2026. Customer Experience Connect is SAP's annual event focused on AI-infused customer experience (CX) ...

SAP has rebranded its Hybris division as SAP Customer Experience in a revamp of its product portfolio. Customer Experience incorporates SAP Hybris, Callidus Cloud, Gigya and Coresystems in a single ...