The award-winning agency is setting a new standard in law firm marketing, combining traditional media, digital marketing, and ...

Compared with their counterparts in Big Law, the plaintiffs bar—especially personal injury lawyers—generally are bolder in advertising, willing to take risks and shell out lots of money for TV spots ...

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a ...

If you ask most Americans when it’s time to call a lawyer, the answer is no mystery: After a law has been broken, you’re forced to do so. Just as we don’t ask doctors to prescribe medicine before ...

Learn how law firms can track and optimize GPT-driven website traffic using Analytics and Search Console on The Firm ...

RPC 7.1 — Comparing an Attorney's Services With Other Attorneys' Services: Permissible Language When Communicating Inclusion in "Super Lawyers" and "Best Lawyers" Lists or Referring to Membership in ...

With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, ...

In the marketing world lawyers can be crucial in deciding which brand can be implemented or which marketing campaign should run. Dave Hunter dons a rather silly wig and quizzes Scotland’s lawyers on ...