Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.

The Atlantic on Tuesday sued Google and its parent company Alphabet, alleging the tech giant's model of serving ads to publishers has become a monopoly and that it has falsely claimed its practices ...

The head of Google DeepMind is “a little bit surprised” by how quickly OpenAI moved to ads.

Google is looking to avoid a damaging breakup. Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a ...

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

Penske Media Corp., the publisher of entertainment and culture brands including Rolling Stone, Variety and The Hollywood Reporter, sued Google on Monday, accusing the tech giant of illegally ...