The Business Journals

Creating a blue ocean strategy for your agency

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...
Forbes

Blue Ocean Business Strategy: Key To Overcoming Economic Downturns

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...
Forbes

Looking For A Blue Ocean Strategy? Consider These Three Risks

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...
Harvard Business Review

What Is Blue Ocean Strategy — and Where Does It Go Wrong?

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...
Harvard Business Review

Blue Ocean Strategy

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...